Insights from the expert
See all insights
Olga Zakruzhnaya
Marketing specialist
Data Lake vs Data Warehouse and the Role of ETL. Is it even worth it to create custom ETL anymore?
The concept of Big Data has been around for a while, yet many still struggle with how to properly structure and store it. Let’s explore the differences between Data Lake and Data Warehouse, as well as what ETL means
Reading time: 3 min
Digital Transformation in Logistics: Off-the-Shelf Software or Custom Development
We look at the types of systems used by logistics and express delivery companies, then compare off-the-shelf solutions with custom logistics management software.
Reading time: 7 min
From AI Adoption to AI ROI: 5 Practices That Separate High Performers from the Rest
Only 37% of organizations report any positive EBIT contribution from AI, while 80% of individuals say it has improved their productivity. Here is how we explain the gap and the practices that set AI high performers apart.
Reading time: 5 min
Guide to Managing Your Brand Kit in HubSpot page
Time to centralize your brand assets. A centralized Brand Kit ensures your logos, colors, voice and domains are consistently used across all your HubSpot content. Here’s how to set it up
Reading time: 4 min